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Mgr. / Sr. Mgr. – Brand Marketing

Bangalore | Date Posted: 2022/01/19

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KEY RESPONSIBILITY AREAS

  • Work with the marketing leadership to develop product positioning, value propositioning and messaging for new and upcoming project launches, for a group of Century Real Estate product brands.
  • Develop brand activity calendar, coordinate cross-functional activities, planning and processes ensuring timely completion of all marketing activities and goals.
  • Work with multiple teams, to translate, buyer, competitor, product and market insights into marketing promotions and innovations directed towards meeting brand, customer and business goals.
  • Plan and deliver multiple brand and product campaigns to scale up awareness, consideration and business conversions for products in the Aspirational, Plotted and Luxury Brand Groups.
  • Work closely with internal and external creative strategy, communication, activations and design functions to create delightful, differentiated and innovative brand communication for the ABG brand portfolio.
  • Collaborate with the leadership in planning and executing multi-channel campaign plans, managing work-flows with creative and marketing agencies and tracking the results and effectiveness of the same across channels.
  • Ideating and creation of merchandise/corporate gifts in accordance with the product positioning and philosophy.
  • Liaising with the internal teams for seamless flow of information on activities and orchestration marketing work-flows and business goals
  • Interact, brief and align PR team on the content strategy and calendar for each of the project brands and their coverage in external, internal and owned media.

 

JOB REQUIREMENT

  • Education: Masters / Post-graduate / MBA with specialisation in Marketing / Brand Management (mandatory)
  • Direct Work Experience: of least 3- 7 years on known/ global / consumer brands in client organisation / network- agency (as per the mentioned positions) - mandatory.
  • Proficiency: Expert level proficiency, in written and oral communication and aptitude for fast-learning on the job.
  • Attitude: On-the-job-thinking, planning and detail-oriented, collaborative, self-driven, with a problem-solver mind-set.
  • Transferable Experience: Evidenced background in market research, product marketing, brand strategy, customer experience, communication design, and campaign management will be preferred.
  • Age: Under 30 years • Joining: < 30 days.

 

ABOUT CENTURY REAL ESTATE

Century Real Estate is among the most respected full-spectrum developers of India, and one of the largest land bank owners of the Industry with over 3000 acres of land and a Grade-A pipeline of over 20 Mn. sq.ft. under development. With more than 40 years of industry leadership, Century Real Estate has come to be recognized in the industry, as one of the oldest, most trusted and reliable brands for partners, investors, and homeowners alike. Over the years, the growth of Century Real Estate has come to mirror the growth of Bengaluru as one of Asia's fastest-growing global metro hubs.

Detail

Job Id

CREH-2022-02

Location

Bangalore

Company

Century Real Estate Holdings Pvt Ltd

Employment Status

Permanent

Employment Type

Mgr. / Sr. Mgr. – Brand Marketing

Positions

1

Experience

5-10 years

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