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Sr. Manager / AGM – Brand Experience & Marketing Activations

Bangalore | Date Posted: 2022/01/28

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JOB DESCRIPTION AND RESPONSIBILITIES

The role of a brand activation leader will primarily be to activate the best-in-industry offline and on-ground brand and product experiences across the Century Real Estate portfolio and ensuring a business differential from the same. The same is a part of our commitment to offer a prospective customer a delightful immersion into the Century RE brand and its portfolio projects in a well-designed, impactful and memorable way so as to enable the customer buying decision with the brand. The role comes with the following KRAs:

  • Lead the team, in various marketing, sourcing, sales and product initiatives across experience, event and activations a monthly and quarterly calendar
  • Work closely with marketing program leaders and vertical stakeholders on translating quarterly and yearly revenue goals into a mix of small, medium and large format activations. The leader will co-create, drive and manage the calendar for the same
  • Play an integral role is conceptualising, planning and activating product launches, operationalizing brand-IPs, phase- launches, go-to-market strategies and targeted activations supported by other marketing / non-marketing functions
  • Understand the various marketing and sales opportunities for activations and on-ground promotions across various projects, and plan timely and effective activations.
  • Review and manage sites on a weekly and fortnightly basis in coordination with Facility, Customer Experience and Projects and ensure outstanding brand and customer experience at all times.
  • Research and evaluate various competitors, forums, techniques and technologies to understand new innovations and best practices which can be translate into new experiences for real-estate.
  • Be switched-on and synced-up across departments and stakeholders to co-ordinate all activities both horizontally and vertically.
  • Monitor and report up the line on plans, progress and outcomes on a daily, weekly, monthly basis.
  • Proactively explore and drive revenue-opportunities to add to sales and ROI from activation efforts.

 

Requirements

  • Experience: 10-15 years of direct experience in known brands will be preferred. Quicker joining-timelines will be preferred.
  • Managerial Skills: Demonstrated ability to manage multiple priorities, work crossfunctionally with team-members and problem-solve will be required.
  • Education: Post-graduate in Communications/ Marketing and MBA is mandatory forsustained growth performance in the organisation. Demonstrated understanding of brand and consumer marketing will be an added advantage.
  • Proficiency with MS Office and Google Enterprise platforms is a must.

 

ABOUT CENTURY REAL ESTATE

  • Century Real Estate Holdings Pvt. Ltd. is a leading developer based out of Bengaluru with oneof the largest land banks in South India. With over 3,000 acres of land bank and over 20 mn sqft of residential and commercial assets under construction, the company represents more than $3 billion in asset value. Their development portfolio of over 20 million sq ft includes hotels,office buildings, residences, educational institutions and integrated townships.

  • In the last 20 years, Century Real Estate has delivered close to 4.3 million sq ft of development comprising residential, plotted and commercial properties. The company currently has 6 residential projects ongoing with a built-up area of around 3 mn sq ft, 5 plotted developments with a saleable area of around 4.11 mn sq ft and 2 commercial office projects with leasable area of 1 mn sq ft

  • Founded in 1973 by Dr. P. Dayanand Pai and Mr. P. Satish Pai, Century Real Estate initially followed a trading model and was one of the first land aggregators and facilitators in Bangalore and thus was a part of notable projects like Vivanta by Taj and Manipal Centre. Following this, the company forayed into residential apartments, plotted developments and large mixed-use development projects.

  • Century Real Estate has also jointly developed projects like IBC Knowledge Park, Embassy Golf Links and Diamond District

  • Over the years, Century Real Estate has evolved into an integrated real estate solutions provider and has partnered with other leading real estate players such as Salarpuria Sattva, Shriram Properties, Embassy Group and Prestige Estates to mention a few. Projects by Century Real Estate have attracted investments from organizations such as Goldman Sachs, Fortress Investment Group, JM Financial, Xanders, Piramal and Kotak Realty Fund

Quick Facts:

  • Founded in 1973 by Dr. P. Dayanand Pai and Mr. P. Satish Pai
  • Employee Strength: Over 300
  • Helped set up Texas Instruments’ first office in India (TI is the first MNC to set up an R&D centre in Bangalore leading to the city becoming an IT hub)
  • Awarded Luxury Project of the Year - 2020 by Franchise India
  • Awarded Iconic Project of the Year 2020 by Realty+
  • Won ET Now Real Estate Awards - Sustainable Project of the Year - 2019
  • Ranked among Top 10 Developers in South India in 2018
  • Awarded the Most Admired Luxury Project of the Year 2018 - DNA Real Estate and Infrastructure Awards
  • Recognized for Community Development at CMO Asia’s Best CSR Practices Awards 2018
  • Awarded the iconic project of the year 2020-Reality+ awards
  • Luxury Project of the year 2020 awarded Remax

Detail

Job Id

CREH-2022-08

Location

Bangalore

Company

Century Real Estate Holdings Pvt Ltd

Employment Status

Permanent

Employment Type

Sr. Manager / AGM – Brand Experience & Marketing Activations

Positions

1

Experience

15-20 years

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The particulars contained on the mentions details of the Projects/developments undertaken by the Company including depicting banners/posters of the Project. The contents are being modified in terms of the stipulations / recommendations under the Real Estate Regulation Act, 2016 and Rules made thereunder ("RERA") and accordingly may not be fully in line thereof as of date. You are therefore required to verify all the details, including area, amenities, services, terms of sales and payments and other relevant terms independently with the sales team/ company prior to concluding any decision for buying any unit(s) in any of the said projects. Till such time the details are fully updated, the said information will not be construed as an advertisement.

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